Sheep Dog Trials are a unique, inclusive, heritage sport where three species—sheep, dog and person—endeavour to work together to complete a course of three obstacles in fifteen minutes.
The National Sheep Dog Trial Championships serve as an enduring link between the Bush Capital and rural Australia. Competitors come from all over the country to support this sport, rich in Australian rural heritage.
Damsel and Sprout were engaged to advise the board of the National Sheepdog Association on event management, logistics and media & marketing strategy to increase their attendance and coverage of the event.
The event achieved significant success and was attended by His Excellency Governor General, the Honorable David Hurley AC DSC and his wife, Mrs Linda Hurley to present the winning sash to this year’s champion.