Damsel and Sprout were proud to produce the debut Club Lime Lounge at Skyfire 2025—a bold, premium brand activation that positioned Club Lime at the heart of one of Canberra’s most iconic annual events.
Set against the stunning backdrop of Lake Burley Griffin, the Lounge offered Club Lime members, VIPs, and special guests front-row access to the fireworks spectacular, blending exclusivity, style, and immersive brand storytelling for a crowd of over 120,000.
As the first-ever sponsor-led activation of its kind at Skyfire, the Club Lime Lounge set a new precedent for brand engagement. Damsel and Sprout worked collaboratively with Club Lime to design and deliver a standout space complete with skytracker lighting, large-scale signage, a glowing neon feature, and a prime site build for maximum visibility. The atmosphere was elevated by curated styling and premium lounge furniture, complemented by Canberra favourites Mr Papa and Gelato Messina—who served up custom Club Lime-inspired flavours. The Lounge quickly became one of the most talked-about spaces of the night, with Club Lime members lining up to show their cards for access and others eager to secure a spot in future years. The activation not only amplified Club Lime’s presence—it created a high-value platform for future campaigns, community connection, and stakeholder engagement.