Damsel and Sprout partnered with the Australian Sports Commission to deliver the first major public events in the newly refurbished AIS Arena: the Olympic and Paralympic Watch Parties for Paris 2024, officially reopening the venue with a high-energy celebration of sport, community and national pride.

Working hand in hand with the ASC, our team designed a seamless, family-focused experience connecting Canberra locals to the global excitement of the Games.

Client: Australian Sports Commission
Year: 2024
Venue: AIS Arena, Canberra
Format: Public live-site watch parties
Audience: 3,000+ attendees

What we delivered

• Event concept and experience design;
• Live-site production and 16-metre screen delivery;
• Family activation programming;
• Site logistics and crowd management;
• Supplier and stakeholder coordination;

The Games at full scale

A 16-metre screen delivered Paris 2024 at spectacular scale, filling the Arena with the roar of a home crowd cheering from the other side of the world.

Something for every age

Face painting, giveaways and hands-on trials of Olympic and Paralympic sports turned spectating into participating, and made the Arena a genuine family day out.

A venue reborn

As the first major public events in the refurbished Arena, the Watch Parties set the tone for the venue’s next chapter as a home for big public moments.