Damsel and Sprout were engaged by Mounties to produce a striking and meaningful activation announcing their new partnership with CareFlight. The centrepiece was a helicopter landing at Australian Parliament House, a message both symbolic and unforgettable.

The result was a flawlessly executed moment that captured national attention and marked the beginning of a significant community partnership.

Client: Mounties 
Year: 2025
Venue: Lawns of Australian Parliament House, Canberra
Format: Partnership announcement activation
Audience: Media, dignitaries and partnership stakeholders

What we delivered

• Full activation production
• Site logistics and technical coordination
• Aviation approvals and arrival choreography
• Styling and staffing

Clearing a helicopter into Parliament House

Securing approvals and choreographing a helicopter landing at one of the nation’s most protected addresses was the event’s defining logistical feat, and its headline image.

A symbol that worked

The landing wasn’t spectacle for its own sake: CareFlight’s helicopters are the partnership’s purpose, and the activation put that purpose on the lawn for the cameras.