When Rallee came to us to launch their brand in Canberra, we didn’t just build them a presence at the Canberra International Tennis, we built them a home on site. Over seven days in the summer heat, the Rallee marquee became a destination in its own right: a space that felt true to the brand, true to the sport, and genuinely worth stopping for.

For a new brand, a launch like this isn’t just about visibility, it’s about making a first impression that sticks. Every element of the activation was designed with that in mind.

Client: Rallee
Venue: Canberra International Tennis
Format: Brand activation + marquee site for 1 week in Summer
Audience: Visitors to CBR, tennis enthusiasts and Canberra residents. 

What we delivered

• Site design, marquee build, access and infill
• Full set up and pack down
• Venue coordination
• Technical production

Built for the Moment

Brand activations at sporting events live or die by whether they feel native to the environment. We made sure this one did.

A marquee that earned its place on site

We designed and built the Rallee marquee from scratch — a considered, brand-right space that sat comfortably within the energy of the Canberra International. It wasn’t a pop-up; it was a presence. Staffed, styled, and run to a standard that reflected where Rallee is headed as a brand.

The Slushee Moment

Guests who purchased Rallee clothing were treated to a slushee on the spot – a simple, joyful reward that made the transaction feel like the beginning of something rather than the end. In the Canberra summer heat, it landed exactly as intended: generous, memorable, and completely on brand for a label built around the joy of sport.

Content that kept the launch alive beyond the week

We captured photo and video across the activation — giving Rallee a bank of launch content that extended the life of the event well beyond the final day.