case study by Craig

The brief?

Damsel and Sprout were brought in to do a 3-day consumer event for the rebrand of the Tuggeranong Hyperdome to South.Point Tuggeranong.
 
Their goal was to bring as many people through the doors over the 3 days as possible by having activations not seen in a Canberra Shopping Centre before.
 

Friday

saw a silent disco activation for kids with a custom branded Kombi Van DJ booth drawing in a huge crowd for late night shopping.

Saturday

was free kids and family yoga classes on centre court, with Joga Yoga, in the morning then a performance from Junk Yard Beats, followed by 2 workshops showing kids how to create instruments from recycled materials.

Sunday

saw us celebrate Mums for Mother’s Day, with a free chill out section for Mums. Every Mum received free flowers, a Donna Hay cookbook and a Mum-Osa from our pop-up bar.

By far the biggest hit was the balloon photo wall for families to take a cute photo with Mum.