case study by Craig

The brief?

To create a pop-up for National Creme Brûlée Day.
 
National Creme Brûlée Day is on July 27, and what better way to celebrate than for Get Cracking Creme Brûlée to do a pop-up.
 
We used the takeaway window at RYE cafe in Braddon, with 400 Brulees ready to go, the doors opened at 12 pm and were sold out within just over 2hours.
 

We arranged all the media for the event, getting coverage across several different markets. The Canberra Times, RiotACT, OutInCanberra, Hit104.7, Mix106.3, HerCanberra, ABC Radio along with several food bloggers and social media influencers getting involved too.